25th of November we had our final GCS session which culminated in a panel which I contributed to hosting.
It was a lovely way to wrap up our weeks of collaboration and let us share our experience.
These were my notes which I had for the panels. I presented during two panels. At the end we had multiple online rooms where different teams presented. I was in Room Two Panel two.
”Knowing your audience and understanding different cultural nuances in content creation
- Which Global content or design trends resonate across markets and what must be adapted for local audiences?
Some visual styles travel well (clean shapes, expressive characters, strong colour design).
• Core themes like friendship, growth, and humour resonate globally.
• Story structure, pacing, and “what is considered good content” vary by region.
• American vs. Japanese animation shows how both design and audience expectations differ.
• Local audiences often require adaptation in tone, cultural references, and character behaviours.
2)Why should you operate in multiple markets and how do the preferences in regions affects what you are selling ?
It will help you share your point of view and your culture
It’s shows more nuance to your culture
Access to wider audiences → higher revenue potential.
• Increases long-term brand relevance and visibility.
• Regional tastes influence what genres, designs, and story types perform best.
• You may need to tailor style, themes, or marketing to each market’s expectations.
3)When understanding the customer what challenges or expectations might differ from markets you are in?
Cultural sensitivity expectations vary widely.
• Storytelling norms differ (e.g., pacing, character complexity, humour).
• Representation of cultures can be interpreted differently across countries (e.g., “Blue Eye Samurai” vs. Japanese anime).
• Consumers bring different assumptions about what feels authentic or respectful.
4)Why co create internationally and how might this help you understand other markets?
• Encourages creative growth by exposing you to new perspectives.
• Helps refine work to fit a global audience.
• Offers insight into local tastes, storytelling styles, and design norms.
• Builds adaptable skills for working in multicultural teams.
5)What assumptions might your content make that won’t translate across different cultures?
• Some jokes, stereotypes, or references may be seen as insensitive.
• Behaviours or values assumed to be “universal” may not be.
• Designs or character archetypes can read differently depending on cultural context.
• What one culture finds endearing or harmless, another may see as offensive or ignorant. “
Overall these sessions helped me think more about marketing and how important it is for us as creatives. I am already thinking of doing a campaign for my self to expand my audience.
